Jingdong home new year goods Festival launched the trend of "new nest evolution" to reward furniture + home appliance trend good things at one stop

With the change of mass consumption concept and value proposition, people also have diversified upgrading needs for furniture products that play an important role in the overall style presentation and functional value promotion of home space. However, in 2021, with the intensive introduction of upstream real estate market regulation policies, the operation of the home industry downstream of the industrial chain has also been affected. With the change of mass consumption concept and value proposition, people also have diversified upgrading needs for furniture products that play an important role in the overall style presentation and functional value promotion of home space. The white paper "chase2022: new ideas on consumption trends in the retail industry" released by JD and Roland Berger shows that under the influence of multiple factors such as "atmosphere" economy and "new pragmatism", consumers in the new era gradually tend to a more quality, convenient and trendy lifestyle. Therefore, Jingdong home furniture category launched the "new nest evolution" theme trend reward activity from December 27 last year to January 26 this year, launched furniture category matching schemes for different trends, and provided consumers with a comprehensive purchase guide.

In this trend reward activity throughout Jingdong New Year's goods Festival, Jingdong home furniture category also combined with Jingdong ranking list, Jingdong household appliances and Jingdong books to launch relevant trend lists. In addition, the authority guaranteed Jingdong gold list to facilitate consumers' one-stop purchase of trend products. During the event, you can also enjoy a 30% discount for every full 200 when purchasing "new nest" sharp goods, so that you can open a new year, unlock your dreams and enjoy a new home experience!